EOHO Offers Search
Engine Optimization Services!
You can repeat this process online using a search engine.
Search Engines Versus Search Directories. People use both
search engines and directories without ever realizing there
is a difference between the two.
• Directories (Yahoo, LookSmart) have human editors
who review web pages, rank them, and then organize them
into categorized lists with brief descriptions. The categories
and descriptions are based on submissions, but are edited
by professional editors (real people in the loop reviewing
the sites being submitted).
• Search Engines (AltaVista, Excite, Google) have
automated programs called spiders that index sites and score
pages based on proprietary guidelines. There is no human
judgment involved. Search engines index all the information
on all the Web pages they find. The indexes are generated
automatically, based on the words and phrases that are found
on Web pages.
What is a Search Engine?
Search engines send automated computer programs (called
robots or spiders) to crawl the Internet in search of Web
pages. Basically these spiders follow links to travel from
URL to URL. When they visit your Web site, the robot indexes
(or records) the text of your page or pages (if it is a
deep crawling spider) and stores it in the search engine's
index. Later, when a user enters a search query at the search
engine's Web site, the search engine scans Web pages in
its index for pages that provide the best match. In theory,
the search engine spider is supposed to be able to find
all the sites on the Internet. However, since new sites
are being added daily, it's risky to assume that the spider
will find you. Expedite the process by submitting your URL
to the search engines.
What is a Directory?
Unlike the automated search engine process, each entry in
a directory is first reviewed by a human being. You submit
a short description to the directory for your entire site,
or editors write one for sites they review. A keyword search
will only look for matches in these descriptions, so be
careful how you describe your site. Techniques to receive
a high search engine rating will not work with a directory.
While good content is necessary for search engines, both
good content AND visual appeal are mandatory in human-edited
directories. Remember, manual review takes time! The typical
time lag between submission of a site and its actual listing
in Yahoo is five months. You can speed up the process at
some directories, but expect to pay for that service. This
trend will probably continue.
•Yahoo's Business Express Program, offers express guaranteed
consideration of your commercial Web site within seven (7)
•Looksmart moved to an exclusive pay for listing scheme
- all new submissions must pay to have their site reviewed.
•Open Directory Project is a free directory. (Hint: If
you get your site listed here, it will help you later in Google.)
Search Engine and Directory Hierarchy.
There are literally thousands of search engines on the Internet,
but naturally you're most concerned about your ranking on
the high-traffic sites. Some of the smaller search engines
may not bring you a lot of traffic, but your listing gives
you another source of links (which can help in your overall
link popularity building). If you can do well on the sites
listed below, you will probably do well on others too. Top
Search Engines Google AltaVista, Iwon, Lycos, HotBot, Teoma,
Ask Jeeves, WiseNut, and Overture. Top Search Directories
Yahoo - The biggest search site of all.
Now that you have a better understanding of the basics you
can make better decisions regarding search engine optimization
EOHO offers a comprehensive package starting at $699,
with a monthly tune-up for $99 each month.
This service will pay for itself with the company status
of being on the first few pages and with new customer contracts.
It is far less than advertising with DEX or YellowBook,
and much more impactful.
Listen to what the
experts have to say about SEO services...